Wave Rider - Plug-n-Play Promo Pack

Ready to stop paddling in circles and finally ride the right wave? The Wave Rider Promo Pack gives you a 5-day, high-energy marketing campaign that builds momentum without burnout.

  • Surf-inspired, done-for-you promo campaign
  • 5 fill-in-the-blank emails that move people from chaos to clarity
  • Matching social posts, stories, and text messages (yep, it’s all included)
  • Facebook & IG ads that speak directly to your audience
  • Bonus lead magnet: Wave Rider Scorecard to grow your list
  • Designed to save time and help you sell with flow (not hustle)
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Alllllll the Details

You’re paddling like crazy. You’re doing all the things.
But somehow, you still feel stuck in the same spot.

Sound familiar? You don’t need more hustle — you need rhythm. 🌊

The Wave Rider Promo Pack is your 5-day marketing campaign that helps you stop chasing every shiny tactic and start riding the right wave — one that actually gets you to the shore (aka sales). It’s high-energy, strategic, and seriously fun to run.

This pack is perfect for selling any digital product, course, service, or workshop that helps people grow, without the burnout.

Over five days, you’ll take your audience from “I’m drowning in options” to “OMG, this is the ride I’ve been waiting for.” 

And here’s the twist: your offer doesn’t even show up until Day 3. That means by the time you drop your sales link, they’re already nodding along and ready to buy.

✨ Here’s how the week breaks down: ✨

🏄 Day 1: Wipeout Rules
Normalize failure, reset the energy, and open the loop for what’s coming.

🏄 Day 2: Ride the Right Wave
Help your audience evaluate what’s worth chasing and give them a free Wave Rider Scorecard to figure it out.

🏄 Day 3: Ride with Confidence (introduce the product & the sale)
Your offer = the surfboard. Show them how your product/service helps them ride the wave instead of wiping out. The 3-day sale starts right here.

🏄 Day 4: Surf Check (Q&A)
Address objections casually, confidently, and in full “beach day” energy. This email builds trust and covers all the buyer types.

🏄 Day 5: Trust Your Rhythm
Teach them how to ride momentum without burning out… and remind them the offer’s closing today

Everything is ready for you to customize in a snap:

5 fully written, plug-n-play emails with subject lines + preview text options
Daily checklists to keep your promo on track
Matching social content… captions, reels (easy b-roll), stories, carousels, engagement stickers
Text messages to nudge your audience (and boost sales)
Facebook + Instagram ad copy with headlines, CTAs, and even retargeting tips
Bonus lead magnet: Wave Rider Scorecard to help you grow your list while you promote
Canva design templates in 3 styles… everything from FB covers to story graphics

Whether you’re doing a flash sale, launching a new offer, or just want to boost visibility, this promo pack gives you everything you need and nothing you don’t.

Less burnout. More belief. The sale starts on Day 3 and runs for 3 days — so you’ve got a clear runway to build desire before you drop the link. Let’s ride. 🏄

Have Questions? Let's Answer Them!

💁‍♀️ What kind of offer does this work for?

Anything that helps your audience grow with clarity: courses, workshops, memberships, services, digital products, you name it. If you help them “ride the right wave,” this theme will hit home.

💁‍♀️ Do I have to use every single piece?

Nope! Pick what works for your brand. Use just the emails, or go full throttle with socials, texts, and ads. It’s designed to be flexible.

💁‍♀️ Do I need to be good at copy or design?

Not at all. Everything is fill-in-the-blank easy. Plus, the Canva templates are made for beginners — and are gorgeous.

💁‍♀️ Will I need Canva Pro?

Some elements use Pro features, but you can totally make it work with the free version. (And honestly, Canva Pro is worth it if you use this stuff regularly.)

💁‍♀️ Can my team use this too?

Yes! As long as it’s for your business, your team can help implement. Just no reselling or sharing outside your biz.

💁‍♀️ How long will this take to set up?

Give yourself 30–60 minutes to read the guide and customize your emails and graphics. After that, you’re just scheduling and riding the wave in.

Product Access Instructions

All Birdsong program and templates are hosted on our course platform, Kajabi.

Once you checkout, you will receive an email with log in details.

If you already have an account on our course site, you can log in here.

This is a digital course. Nothing physical will ship.

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