Queen's Gambit - Plug-n-Play Promo Pack

The Queen’s Gambit Promo Pack is your strategy-first, pattern-breaking marketing campaign that helps your audience spot what's actually blocking their progress — and make one smart move that changes everything. ♟️✨

This 5-day, multi-channel promo is thoughtful, punchy, and engineered to convert… without feeling pushy or “hypey.”

✅ 5-day multi-channel promo (emails, captions, texts, ads)
✅ “Internal Opponent” theme that creates instant emotional resonance
✅ Daily checklists + promo timeline
✅ Fill-in-the-blank Google Doc templates
✅ Matching Canva graphics in 3 brand styles

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Alllllll the Details

Ever feel like your audience is so close to buying… but they’re stuck in the frustrating loop of second-guessing, overthinking, or waiting for the “perfect time”?

Turns out, their biggest obstacle isn’t your product.
It’s the internal opponent sitting across their mental chessboard.

That’s exactly where the Queen’s Gambit Promo Pack shines.

This 5-day, strategy-driven campaign introduces your audience to the seven “internal opponents” that quietly derail momentum — things like The Overthinker, The Blur, The Ticking Clock, and The Mirror.
These patterns hit hard, feel instantly relatable, and make your readers think:
“OMG… that’s literally me.”

Once the awareness lands, the promo guides them step-by-step into making one smart, intentional move — and positions your offer as the system that helps them keep the momentum going.

It’s smart.
It’s psychological (in a good way).
It’s structured in a way that feels calm, confident, and high-converting.

And for you?
It’s plug-and-play. Just customize → schedule → publish → done.


Here’s What You’re Getting:

✉️ 5 Fill-in-the-Blank Emails
A narrative-style sequence that builds emotional resonance, teaches awareness, and leads naturally into your offer.

📱 Social Captions (2 per day)
Static posts, Stories, reels ideas, carousels, and engagement prompts — all tied into the internal opponent storyline.

💬 Text Messages
Short nudges that reinforce each day's message and move people back toward action.

🧭 Promo Timeline + Daily Checklists
Clear, simple, and shockingly helpful. No wondering what to post or what goes where.

🎨 Matching Canva Graphics (3 Brand Styles)
Cheerful Charm, Pastel Pop, and Modern Minimalist — all supporting the Queen’s Gambit visuals and messaging.

📊 Meta Ad Copy + Strategy
Retargeting ads for Days 3–5, plus guidance so your promo doesn’t just look cohesive… it performs cohesively.


Why You’ll Love This Promo Pack:

♟️ The theme is magnetic
People LOVE personality typing and pattern-spotting.
This promo taps into that curiosity and connects it directly to your offer.

🎯 It creates clarity, not pressure
This promo helps readers understand themselves — not shame themselves — which builds trust and conversion.

⏱️ You save hours of work
Emails? Written.
Captions? Done.
Graphics? Matching.
Timeline? Ready to go.
Your only job is customizing the blanks.

📌 Perfect for reviving evergreen offers
If you’re relaunching something or giving a classic product a strategic spin, this theme is a dream.

💡 Smart, subtle urgency
The storyline naturally builds momentum and positions your discount as a confident move — not a desperate one.

Have Questions? Let's Answer Them!

💁‍♀️ What is the Queen’s Gambit Promo Pack?

It’s a 5-day marketing campaign built around helping your audience identify what’s been blocking them and make an intentional move forward — with your offer as the support system.

💁‍♀️ Will this work for my offer?

Yep! It’s designed for digital products, courses, memberships, coaching, services, and anything that helps people gain clarity, make progress, or stay consistent.

💁‍♀️ Do I have to use the whole 5 days?

Nope! Use all five or cherry-pick what fits your schedule. Everything is modular.

💁‍♀️ Are the Canva templates beginner-friendly?

Totally. They’re simple, flexible, and available in three brand styles so you can match your vibe without reinventing anything.

💁‍♀️ How long does customization take?

Usually 30–60 minutes. Everything is done for you — you’re just adding your details and your offer.

💁‍♀️ Can I reuse this promo again?

Absolutely. Swap out the product name, update a few lines, adjust your links, and run it as often as you like.

Product Access Instructions

All Birdsong program and templates are hosted on our course platform, Kajabi.

Once you checkout, you will receive an email with log in details.

If you already have an account on our course site, you can log in here.

This is a digital course. Nothing physical will ship.

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