Icicle Insights - Plug-n-Play Promo Pack

The Icicle Insights Promo Pack is your clarity-boosting, fog-melting, “let’s-get-back-on-track” marketing campaign that helps you show up everywhere for 5 days straight — without scrambling or starting from scratch. ❄️✨

Think of it as your wintery shortcut to helping your audience get unstuck and nudging them toward your offer with confidence.

✅ 5-day, multi-channel promo (emails, captions, texts, ads + checklists)
✅ Frosted-windshield metaphor that hooks attention & builds momentum
✅ Step-by-step timeline so you always know what to post and when
✅ Plug-and-play templates for email, social, text, & ads
✅ Matching Canva graphics in 3 brand styles

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Alllllll the Details

Ever feel like your audience is staring at their goals… but everything looks foggy, overwhelming, and impossible to navigate?

Yep. Same.
And THAT’S why the Icicle Insights Promo Pack exists.

This promo uses the metaphor of a frosted windshield — you know where you want to go, but you can’t quite see the path. So instead of spinning their wheels, your audience gets clarity, direction, and a sense of ohhhh, THAT’S what I need to do next.

Meanwhile, YOU get a fully built 5-day promotional campaign that warms them up, builds trust, and naturally guides them toward your product, service, or offer.

No overthinking. No creative burnout. No “what do I post today???” panic.
Just a clear, strategic promo that melts the frost and makes showing up easy.


Here’s What You’re Getting:

✉️ 5 Ready-to-Use Emails
Each one connects the frosted-windshield metaphor to a specific part of the customer journey — confusion → clarity → confidence → decision.

📱 Daily Social Posts (2 per day)
Static posts, Stories, video ideas, engagement stickers, and more.
Everything matches the theme and drives your audience deeper into the promo.

💬 Text Messages
Short reminders that reinforce each day’s theme and keep your audience engaged.

📅 Day-by-Day Promo Timeline
A plug-and-play checklist so you never wonder what to send, post, or schedule next.

🎨 Matching Canva Templates
Graphics in Cheerful Charm, Pastel Pop, and Modern Minimalist brand styles:

  • Squares
  • Stories
  • Carousels
  • Facebook covers
  • Email headers

📊 Meta Ad Copy + Guidance
Retargeting-focused ad templates for Days 3–5, plus best practices to maximize conversions during your promo window.


Why You’ll Love This Promo Pack:

❄️ A metaphor your audience actually feels
Everyone knows the frustration of a frosted windshield. It makes your message immediately relatable and sticky.

💡 Actionable value + strategic selling
Your people get clarity. You get conversions. It’s the perfect combo.

⏱️ Saves HOURS of content creation
The campaign is done for you — just adjust, personalize, and schedule.

🎯 Built to work with ANY offer
Digital products, memberships, services, templates, coaching — if it solves a problem, Icicle Insights slides right in.

📈 Designed to convert warm buyers
The promo builds awareness, removes objections, and ends with urgency — all without being pushy or annoying.

Have Questions? Let's Answer Them!

💁‍♀️ What is the Icicle Insights Promo Pack?

It’s a 5-day, multi-channel marketing campaign themed around overcoming “frosty confusion.” You get emails, social posts, text messages, Canva graphics, checklists, and ad copy — all ready to customize and launch.

💁‍♀️ Will this work for MY offer?

Absolutely. Icicle Insights works for digital products, memberships, templates, coaching, services, and pretty much anything with a clear outcome. If your offer helps people move forward, this promo aligns perfectly.

💁‍♀️ Do I need to be a good writer to use this?

Nope! Everything is already written for you. Just fill in your product name, your details, and a few specifics so it fits your brand and offer.

💁‍♀️ How long does it take to customize?

Most customers finish in 30–60 minutes. If you’re a perfectionist, maybe a little longer — but everything is plug-and-play.

💁‍♀️ Are the Canva templates easy to edit?

Totally. They’re simple, flexible, and come in three different visual styles so you can pick the vibe that fits your brand.

💁‍♀️ Can I reuse this promo?

Oh heck yes. Change the offer, update the specifics, and use it again anytime you need a clarity-focused boost or seasonal campaign.

💁‍♀️ Do I have to use all 5 days?

Nope. Use the whole promo or mix-and-match what works for your audience. It’s designed to simplify, not overwhelm.

Product Access Instructions

All Birdsong program and templates are hosted on our course platform, Kajabi.

Once you checkout, you will receive an email with log in details.

If you already have an account on our course site, you can log in here.

This is a digital course. Nothing physical will ship.

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