Besties or Brakes Workshop - Birdsong Shop
Besties or Brakes Workshop - Birdsong Shop
Besties or Brakes Workshop - Birdsong Shop
Besties or Brakes Workshop - Birdsong Shop

Besties or Brakes Workshop


Struggling to clear out those uninterested stragglers on your email list? With Besties or Brakes, it’s easier than you think!

This all-in-one workshop gets your list-cleaning DONE so you can stop worrying about pesky tasks, focus on rekindling your bond with inactive subscribers, or learn to hit the brakes if they just aren’t feelin’ it! 

This email marketing workshop includes:

✍️ Writing the 5-Part “Re-Engagement” Series 

💌 5-Part Re-Engagement Email Series Template

🚀 Setting up the Automation Training

🖥️ Recording of Live 3-Hour Workshop (with Q&As!)

Rendering loop-subscriptions

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Alllllll the Details

🧹 Get Your List-Cleaning DONE with the Besties or Brakes Workshop!

Stop procrastinating and learn how (and when) to either rekindle or part ways with inactive subscribers so you can start focusing on building your email list with actual buyers!

👉 Why You Actually Need This in Your Life…

We all know cleaning out your email list is a pain in the… *insert donkey emoji 🫏*. But unfortunately, it has to be done! Besties or Brakes helps optimize your strategy so you can spend less time scouring the internet for “quick fixes” and more time actually working on your business!

🏆 After the Besties or Brakes Workshop, You’ll…

    • Rekindle your relationship with inactive subscribers (without be​ing too pushy!).
    • Know exactly what to say in each email, how many to send, and when to send them.
    • Learn how often to clean your list and when to send a subscriber through your re-engagement sequence.
    • Use subject lines that are designed to get opened!
    • Know exactly how to set up automation (and all that other, fun techy stuff!).
  • Have your re-engagement email series DONE!

🗣️ But Hey, Don’t Just Take My Word for It…

If there’s one thing about me, I’m not about false promises. Hear more from those who have implemented my email strategies:

“I’m always recommending Besties or Brakes to people. It’s such a nice, little course that’s really useful!” - Jill A.

“Monica is amazing at email marketing – I’ve learned a ton from her!” - Aurora G.


Get started with the Besties or Brakes Workshop and bring your email list back to life! 🛟

Have Questions? Let's Answer Them!

💁‍♀️ What Is the Besties or Brakes Email Workshop?

The Besties or Brakes Email Workshop is a special program designed to help you figure out which of your email subscribers are still interested in being part of your journey (your "Besties") and which ones aren't (time to hit the "Brakes"). 

Through this workshop, you'll learn to create emails that re-engage inactive subscribers or help you gracefully say goodbye to those who are no longer interested.

💁‍♀️ Who Should Attend the Besties or Brakes Workshop?

Anyone who uses email to connect with an audience, like business owners, bloggers, or marketers, should attend. If you've noticed that some people aren't opening your emails anymore and you want to do something about it, this workshop is perfect for you.

💁‍♀️ What Will I Learn in the Workshop?

You'll learn how to:

  • Identify subscribers who haven't been active.
  • Write and schedule a series of emails aimed at getting those inactive subscribers interested again.
  • Decide how often you should clean your email list.
  • Craft subject lines that make people want to open your emails.
  • Say goodbye to subscribers who just aren't into your emails anymore, in a nice way.

💁‍♀️ Can This Workshop Help Me With a Cold Email List?

Absolutely! The workshop is designed to warm up cold lists, too. If you haven't emailed your list in a while, the re-engagement series you'll create can help get your subscribers interested again or allow them to opt-out gracefully, protecting your email reputation.

💁‍♀️ What's Included in the Workshop Price?

You’ll get a complete package that includes:

  • Training on writing a 5-part re-engagement email series.
  • A template for the email series to make it easy to get started.
  • Lessons on setting up the technical side of things (like email automations).
  • A recording of a live 3-hour workshop, including Q&A sessions.
  • The priceless feeling of having your email list cleaned and engaged.

💁‍♀️ Why Can't I Just Find This Information Online for Free?

While it's true you can find email marketing tips online, the Besties or Brakes Workshop gives you structured, expert advice all in one place. Instead of spending hours searching for and trying out different strategies, you get proven tactics and hands-on guidance to re-engage your list effectively. Plus, you finish the workshop with a complete re-engagement series ready to go.

💁‍♀️ How Do I Know It's Time to Clean My Email List?

If you notice many of your subscribers aren't opening or clicking on your emails anymore, it's probably time for a clean-up. Regularly cleaning your list helps make sure you're only talking to people who are really interested in what you have to say, which is better for your email engagement rates and overall marketing health.

Product Access Instructions

All Birdsong program and templates are hosted on our course platform, Kajabi.

Once you checkout, you will receive an email with log in details.

If you already have an account on our course site, you can log in here.

This is a digital course. Nothing physical will ship.


Customer Reviews

Based on 1 review
Dama Jue
Exactly what I was looking for - templates AND automation help

My email list grew last year but so did my 'cold' or inactive subscribers and I'd been putting off cleaning my email list for AGES, like... over a year. Finally just grabbed Monica's training and was so happy to find not only does it include the email templates (i'd been super stuck on what to write), the subject lines, but also HOW to set up the automation so this whole thing just runs smoothly without me? Chef's kiss. LOVE love love the included workbook, super helpful.