Besties or Brakes Workshop

💁‍♀️ What Is the Besties or Brakes Email Workshop?

The Besties or Brakes Email Workshop is a special program designed to help you figure out which of your email subscribers are still interested in being part of your journey (your "Besties") and which ones aren't (time to hit the "Brakes"). 

Through this workshop, you'll learn to create emails that re-engage inactive subscribers or help you gracefully say goodbye to those who are no longer interested.

💁‍♀️ Who Should Attend the Besties or Brakes Workshop?

Anyone who uses email to connect with an audience, like business owners, bloggers, or marketers, should attend. If you've noticed that some people aren't opening your emails anymore and you want to do something about it, this workshop is perfect for you.

💁‍♀️ What Will I Learn in the Workshop?

You'll learn how to:

• Identify subscribers who haven't been active.
• Write and schedule a series of emails aimed at getting those inactive subscribers interested again.
• Decide how often you should clean your email list.
• Craft subject lines that make people want to open your emails.
• Say goodbye to subscribers who just aren't into your emails anymore, in a nice way.

💁‍♀️ Can This Workshop Help Me With a Cold Email List?

Absolutely! The workshop is designed to warm up cold lists, too. If you haven't emailed your list in a while, the re-engagement series you'll create can help get your subscribers interested again or allow them to opt-out gracefully, protecting your email reputation.

💁‍♀️ What's Included in the Workshop Price?

You’ll get a complete package that includes:

• Training on writing a 5-part re-engagement email series.
• A template for the email series to make it easy to get started.
• Lessons on setting up the technical side of things (like email automations).
• A recording of a live 3-hour workshop, including Q&A sessions.
• The priceless feeling of having your email list cleaned and engaged.

💁‍♀️ Why Can't I Just Find This Information Online for Free?

While it's true you can find email marketing tips online, the Besties or Brakes Workshop gives you structured, expert advice all in one place. Instead of spending hours searching for and trying out different strategies, you get proven tactics and hands-on guidance to re-engage your list effectively. Plus, you finish the workshop with a complete re-engagement series ready to go.

💁‍♀️ How Do I Know It's Time to Clean My Email List?

If you notice many of your subscribers aren't opening or clicking on your emails anymore, it's probably time for a clean-up. Regularly cleaning your list helps make sure you're only talking to people who are really interested in what you have to say, which is better for your email engagement rates and overall marketing health.